Sans Superellipse Sorid 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, sports, industrial, athletic, poster, retro, assertive, impact, display, compactness, condensed feel, blocky, squared, rounded corners, tall caps.
A heavy, block-built sans with tall, compact capitals and rounded-rectangle (superellipse) curves. Strokes are thick and emphatic, with relatively tight apertures and squared counters softened by consistent corner rounding. Terminals are blunt and straight, giving letters a machined, sign-ready presence, while round characters (O, C, G, 0) read as squared ovals rather than circles. The lowercase is sturdy and utilitarian, with simple one-story forms and minimal modulation, keeping texture dense and even in lines of text.
Best suited for headlines, posters, packaging, and logo wordmarks where maximum impact is needed. It also works well for signage and sports or event graphics, and for short UI labels or badges when used at sufficiently large sizes.
The overall tone is bold and workmanlike, with a sporty, industrial confidence. Its squared curves and condensed stance evoke classic signage, team branding, and mid-century display typography, projecting strength and directness rather than delicacy.
The font appears intended as a strong display face that combines geometric, rounded-rectangle construction with compact proportions for attention-grabbing typography. It prioritizes bold silhouette clarity and a consistent industrial rhythm for branding and titling.
The design maintains a consistent geometric logic across letters and figures, creating a uniform, high-impact rhythm. The narrow openings and chunky joins favor larger sizes where the distinctive squared-round forms read clearly and the tight interior spaces don’t clog.