Sans Faceted Dogu 3 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Shtozer' by Pepper Type (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, athletic, authoritative, retro, utilitarian, maximum impact, geometric edge, industrial feel, sporty display, signage clarity, angular, chamfered, octagonal, blocky, condensed caps.
A heavy, geometric sans with faceted construction: curves are replaced by straight segments and clipped corners, producing an octagonal, machined silhouette. Strokes are thick with crisp edges and noticeable internal cut-ins on several forms, creating a stencil-like bite without fully breaking the shapes. The caps are tall and compact with squared shoulders, while the lowercase keeps a sturdy, built-up rhythm and relatively small apertures. Numerals follow the same chamfered logic, reading like bold, cut-metal signage with consistent corner treatment across the set.
Best suited to display applications where strong presence and sharp geometry are assets: posters, punchy headlines, sports or team-oriented branding, packaging panels, and bold wayfinding or label-style signage. It can work for short bursts of text, but its dense counters and compact apertures favor larger sizes and restrained copy length.
The overall tone is forceful and workmanlike, with a hard-edged, engineered feel. Its faceted geometry suggests durability and impact, leaning toward sporty and industrial moods rather than softness or refinement.
The font appears designed to deliver maximum impact with a distinctive faceted voice, turning traditional sans proportions into a cut, planar aesthetic. The consistent chamfers and notches suggest an intention to evoke stamped metal, industrial lettering, and athletic block type while remaining clean and contemporary.
The design emphasizes verticals and flat terminals, with distinctive corner notches that add character at display sizes. Tight interior spaces and angular joins increase density, so generous tracking and ample line spacing help maintain clarity in longer settings.