Sans Normal Abdid 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui labels, branding, advertising, headlines, posters, modern, dynamic, clean, approachable, sporty, contemporary tone, friendly clarity, forward motion, everyday versatility, oblique, rounded, smooth, open counters, humanist.
A slanted, rounded sans with smooth, continuous curves and uniform stroke thickness. The forms lean consistently to the right with softly modeled joins and open apertures, giving letters a fluid rhythm rather than rigid geometry. Proportions feel balanced with generous counters and straightforward, uncluttered construction; diagonals are crisp while curves stay notably circular/elliptical. Numerals match the same calm, rounded skeleton and read clearly at a glance.
Well-suited to interface labels, short-form copy, and brand systems that want a sense of motion with a clean sans foundation. It can also work effectively in headlines and promotional materials where a lively, forward-leaning tone is desirable, while remaining readable for brief paragraphs and captions.
The overall tone is contemporary and energetic without becoming aggressive. Its steady slant and rounded shapes suggest motion and friendliness, making it feel sporty and upbeat while still remaining clean and professional.
The design appears intended to deliver a versatile italic sans voice that feels modern and friendly, combining rounded construction with a consistent forward slant to communicate speed and ease. It prioritizes clear shapes and even texture to stay practical across display and text settings.
The italic angle is evident across both cases and figures, creating a cohesive forward-leaning texture in paragraphs. Letterforms appear optimized for clarity with simple terminals and minimal visual fuss, producing an even, smooth gray in running text.