Slab Normal Popy 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype; 'Corporative Slab', 'Sanchez', and 'Sánchez Niu' by Latinotype; 'Tabac Slab' by Suitcase Type Foundry; 'Kheops' by Tipo Pèpel; 'Rogliano' by TipoType; and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial display, sturdy, friendly, retro, chunky, confident, impact, reliability, heritage feel, display clarity, branding, blocky, softened, rounded corners, bracketed serifs, compact counters.
A heavy slab serif with broad proportions, dense vertical strokes, and strongly bracketed rectangular serifs. The forms are built from thick, uniform strokes with minimal modulation, giving the letters a solid, poster-like mass. Corners and joins appear slightly softened, and counters are relatively tight, which increases darkness while keeping shapes clear. Overall spacing and rhythm feel steady and workmanlike, with consistent weight across uppercase, lowercase, and figures.
Well-suited for bold headlines, posters, and signage where impact and clarity are priorities. It also fits branding and packaging that want a sturdy, heritage-tinged slab serif presence, and works as an editorial display face for short bursts of text such as pull quotes and section titles.
The font conveys a sturdy, approachable tone—confident and practical rather than delicate. Its chunky slabs and softened details suggest a vintage, Americana-leaning voice that feels warm and dependable in display settings.
The design appears intended as a straightforward, high-impact slab serif that prioritizes solidity and legibility over finesse. Its consistent stroke weight and bracketed slabs aim to deliver a reliable, versatile display voice with a classic, workwear-like character.
Capitals are squat and powerful, with a clear baseline presence and strong horizontal terminals. Lowercase maintains the same blocky construction and reads best when given room, as the heavy weight and tight counters can fill in at smaller sizes. Numerals match the same robust, sign-friendly styling for cohesive headline use.