Slab Square Hama 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Silas Slab' by Fontsmith, 'Equip Slab' by Hoftype, 'Weekly' by Los Andes, 'Lev Serif' by TypeFaith Fonts, and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, industrial, collegiate, poster, retro, confident, impact, heritage, utility, display, blocky, squarish, sturdy, geometric, high impact.
A heavy, compact slab-serif with broad proportions, flat terminals, and strongly rectangular counters and joins. Strokes are consistently thick with minimal modulation, producing dense, dark text color and crisp silhouette edges. Serifs read as blunt blocks rather than delicate brackets, and many forms lean toward squared bowls and cut-ins that emphasize a constructed, mechanical feel. The lowercase is sturdy and straightforward, with a single-storey “a” and simple, robust shapes that keep rhythm even at large sizes.
Best suited to display settings where bold presence and clarity matter: posters, large headlines, storefront or wayfinding signage, and packaging. It also fits logos and brand marks that want a sturdy, heritage-leaning slab look, especially when set with ample size and breathing room.
The overall tone is assertive and no-nonsense, with a workwear and signage character that feels simultaneously retro and utilitarian. Its chunky slabs and squared geometry suggest collegiate and industrial influences, giving headlines a confident, attention-grabbing voice.
The design appears intended to deliver maximum visual impact through thick, squared construction and emphatic slab serifs, prioritizing recognizability and a strong typographic “stamp” over finesse. Its shapes aim for a practical, built-from-blocks aesthetic that reads clearly and authoritatively in display use.
Spacing appears generous enough to prevent the heavy weight from clogging, while the letterforms still create a strong, continuous texture. Numerals match the same blocky, squared construction, maintaining a consistent, poster-ready presence across alphanumerics.