Sans Normal Magiy 3 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Adero' by Eko Bimantara, 'Sztos' by Machalski, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, retro, industrial, impact, motion, promotion, branding, display, rounded, oblique, blocky, compact, soft corners.
A heavy oblique sans with broad proportions and tightly controlled counters. Letterforms are built from thick, low-contrast strokes with rounded joins and softened corners, giving the shapes a smooth, molded feel rather than a sharp, geometric one. Curves are full and stable (notably in O, C, S, and 8), while diagonals in A, V, W, X, and Y are stout and slightly compressed by the slant, producing a forward-leaning, compact rhythm. Terminals are generally blunt with subtle rounding, and the overall spacing reads sturdy and punchy, optimized for impact at larger sizes.
Best suited to headlines, posters, and prominent UI or signage where quick recognition and visual force matter. The oblique, rounded massing works well for sports branding, event promos, packaging callouts, and logo lockups that need a sense of motion and strength.
The font projects speed and confidence, with a forward-leaning stance that feels athletic and promotional. Its rounded heaviness adds friendliness and approachability, while the dense black shapes keep the tone bold and commanding. The overall impression suggests movement, power, and a slightly retro display sensibility.
The design appears intended to deliver maximum impact with a fast, forward-tilted posture and smooth, rounded construction. It prioritizes bold presence and immediate readability in display contexts, balancing aggressive width with friendly curvature for versatile promotional use.
The numerals and lowercase maintain the same thick, rounded construction, keeping texture consistent across mixed-case settings. In longer lines, the strong slant and broad forms create a dynamic, banner-like flow that favors short phrases and headlines over extended reading.