Sans Normal Magig 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, attention, momentum, modernity, display strength, slanted, heavyweight, compact counters, blunt terminals, rounded forms.
A heavy, slanted sans with broad proportions and strongly rounded bowls. Strokes are consistently thick with minimal modulation, and terminals read as blunt and clean rather than tapered. Curves are smooth and geometric, while joins and apertures are kept fairly tight, producing compact internal spaces that reinforce the dense, blocky color. Uppercase forms are sturdy and wide, and the lowercase follows the same robust construction with simple, single-storey shapes where applicable.
Best suited to bold headlines, short emphatic statements, and branding where strong presence matters. It works well for posters, retail promotions, packaging callouts, and sports or fitness-oriented graphics where the slanted stance adds motion and urgency.
The overall tone is forceful and high-impact, with an energetic, forward-leaning posture. Its dense weight and wide stance give it a sporty, promotional feel that reads as confident and attention-seeking rather than delicate or literary.
The design appears intended as a high-impact, modern sans for display typography, combining geometric roundness with a pronounced slant to suggest speed and momentum. Its dense stroke weight and broad set aim to maximize visibility and brand punch in large-scale applications.
At display sizes the letterforms feel crisp and graphic, with a consistent rhythm driven by large rounded shapes and short, flat endings. In longer settings the tight counters and heavy color can feel compact, so spacing and size choices will strongly influence readability.