Sans Normal Bynew 2 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Sofia Pro' by Mostardesign (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, minimal, clarity, versatility, modernity, systematic, geometric, monoline, open apertures, rounded, crisp.
A clean, geometric sans with monoline strokes and broadly circular bowls. Curves are smooth and even, while terminals are mostly straight-cut, giving a crisp, contemporary finish. Proportions feel balanced rather than condensed or extended, with generous counters and clear interior space in letters like a, e, and g. The uppercase has simple, constructed forms (notably the circular O and open C), and the lowercase maintains a tidy rhythm with a single-storey a and g, round i/j dots, and straightforward stems and joins.
This font suits interface labels, dashboards, and general product typography where a clean, contemporary sans is needed. It also works well for brand systems, wayfinding, and headings that benefit from geometric simplicity, and for editorial or presentation use at medium-to-large sizes where its open forms stay clear.
The overall tone is modern and matter-of-fact, with a friendly softness coming from the rounded geometry and open shapes. It reads as calm and unobtrusive, prioritizing clarity over personality or ornament.
The design appears intended as a versatile, modern workhorse: geometric enough to feel current and systematic, yet open and rounded enough to remain approachable in continuous reading.
Numerals follow the same geometric logic, with rounded shapes and consistent stroke weight; the 0 is a clean oval and the 2/3 have smooth, continuous curves. Diagonals (V, W, X, Y) are sharp and stable, and the Q uses a simple diagonal tail that stays restrained. Spacing appears even in the sample text, supporting steady paragraph color at larger sizes.