Sans Superellipse Amzi 2 is a very bold, narrow, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, sporty, retro, assertive, mechanical, impact, space-saving, motion, ruggedness, distinctiveness, rounded corners, rectilinear, compact, slanted, blocky.
A heavy, compact sans with a consistent reverse slant and a strong rounded-rectangle construction. Curves are largely translated into squared-off bowls and softened corners, giving letters a superelliptical, machined feel rather than a purely geometric one. Counters are tight and angular, apertures are relatively closed, and terminals tend to finish with blunt cuts. The overall rhythm is condensed and punchy, with sturdy vertical strokes and minimal contrast creating dense, high-ink silhouettes.
Best suited to display settings where impact and immediacy matter—headlines, posters, logo wordmarks, and bold packaging callouts. It also fits sports and industrial-themed branding, signage-style graphics, and short emphatic phrases where the dense color and reverse slant can be showcased.
The font projects a tough, utilitarian attitude with a retro-industrial edge. Its reverse slant adds motion and tension, producing an energetic, slightly contrarian tone that feels sporty and engineered rather than friendly or delicate.
This design appears intended to deliver maximum punch in limited horizontal space while maintaining a cohesive, rounded-rectilinear motif. The reverse slant and tightly controlled counters suggest a deliberate bid for motion, ruggedness, and a distinctive display voice that stands apart from standard forward-italic styles.
The figures and lowercase echo the same squared, rounded-corner logic, producing a cohesive texture in continuous text. The bold massing and compact internal space can make small sizes feel dark, while larger sizes emphasize the distinctive reverse-leaning stance and blocky forms.