Serif Normal Jomar 10 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Times Eighteen' by Linotype (names referenced only for comparison).
Keywords: books, magazines, newspapers, editorial design, headlines, classic, editorial, formal, literary, refined, text setting, editorial tone, classic refinement, formal communication, bracketed, crisp, high-waisted, calligraphic, bookish.
A conventional serif with pronounced stroke contrast and sharply cut, bracketed serifs. Uppercase forms are stately and slightly wide with crisp terminals, while lowercase shows a moderate x-height and steady rhythm suited to continuous reading. Curves are smoothly modeled and the joins feel subtly calligraphic, with clear thick–thin transitions in letters like n, m, and u. Numerals follow the same high-contrast logic, with elegant bowls and tapered strokes that keep the texture consistent in mixed alphanumeric settings.
Well suited to editorial typography such as books, magazines, and newspaper-style layouts, where its contrast and crisp serifs support a refined reading texture. It also performs well for headlines, pull quotes, and formal communication materials that benefit from a traditional serif voice.
The overall tone is classic and editorial, conveying authority and polish without becoming ornate. It reads as traditional and composed—appropriate for content that wants a sense of heritage and credibility.
Likely intended as a dependable, classic text serif that balances refined detailing with practical readability. The emphasis on crisp serifs, controlled contrast, and steady proportions suggests a focus on long-form setting with enough elegance for display use when scaled up.
The design maintains a clean, consistent text color in paragraphs, with strong vertical emphasis and crisp finishing details at terminals and serifs. Capitals feel dignified and well-suited to titling, while the lowercase remains restrained and readable at text sizes.