Serif Contrasted Utma 10 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Benton Modern' by Font Bureau, 'Passenger Display' by Indian Type Foundry, and 'Abril' by TypeTogether (names referenced only for comparison).
Keywords: headlines, magazine, posters, branding, packaging, editorial, luxury, dramatic, classic, authoritative, display impact, premium tone, editorial clarity, vertical stress, hairline serifs, sharp serifs, crisp, high-contrast figures.
A high-contrast serif with pronounced vertical stress and a strong, dark rhythm in text. Stems are robust while connecting strokes and serifs drop to very fine hairlines, creating crisp, bright counters and a sculpted look. Serifs are sharp and largely unbracketed, with tapered terminals and occasional ball-like details (notably on some lowercase forms), giving the design a slightly mannered, display-forward finish. Proportions feel generous and open, with a steady baseline and an even, upright cadence that stays clear at headline sizes.
Best suited to headlines, magazine typography, pull quotes, and campaign work where contrast and elegance are assets. It can also support upscale branding and packaging when used at sizes that preserve its fine hairlines and sharp serifs.
The tone is polished and theatrical, combining classic bookish authority with a fashion/editorial edge. Its stark contrast and knife-like detailing suggest refinement and confidence, making the voice feel premium and declarative rather than casual.
The design appears intended to deliver a contemporary high-contrast serif voice with a strong display presence, pairing bold vertical structure with refined hairline detailing for impactful, premium typography.
The numerals and capitals read as particularly emphatic due to the thick verticals and delicate hairlines, producing strong sparkle in larger settings. In continuous text the contrast creates a lively texture; at smaller sizes the thinnest details may become the first visual element to recede.