Sans Normal Kedil 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'News Gothic' by Linotype; 'Formula Serial', 'Hamburg Serial', and 'Plymouth Serial' by SoftMaker; and 'TS Formula', 'TS Franklin Gothic', 'TS Hamburg', and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, confident, sporty, contemporary, dynamic, friendly, attention, momentum, approachability, clarity, impact, rounded, oblique, high impact, compact, soft terminals.
A heavy, oblique sans with broad, rounded forms and smooth curves throughout. Strokes are thick and largely uniform, with softened corners and gently flared curves that keep counters open in letters like C, D, O, and e. The slant is consistent across caps, lowercase, and numerals, giving the face forward motion, while proportions stay fairly compact with sturdy verticals and wide, stable bowls. Numerals are large and solid, with simple construction and rounded turns that match the letterforms.
Best suited to short-to-medium text at display sizes where its weight and slant can deliver impact—headlines, posters, brand wordmarks, packaging, and promotional graphics. It also works well for emphasis in UI or editorial layouts when used sparingly, especially for calls to action or highlighted phrases.
The overall tone is assertive and energetic, with a friendly, contemporary warmth from the rounded geometry. Its strong weight and steady italic angle project momentum and confidence, leaning toward sporty and promotional contexts rather than quiet, bookish settings.
The design appears intended to combine strong, modern sans clarity with an energetic oblique stance and rounded, approachable shapes. It prioritizes bold presence and quick recognition, aiming for high-impact messaging while staying friendly rather than severe.
Capitals are clean and simplified, and the lowercase maintains clear differentiation with open apertures and generous counters for a dense, heavy style. The rhythm is uniform and punchy, and the italic angle does most of the expressive work without adding decorative detailing.