Sans Superellipse Ehmud 12 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Rotundus' and 'Rotundus Rounded' by dayflash (names referenced only for comparison).
Keywords: branding, headlines, posters, product ui, sports graphics, techy, sleek, efficient, modern, aerodynamic, space-saving, speed cue, modernization, systematic consistency, tech tone, condensed, rounded, monoline, oblique, squared-round.
A condensed, oblique sans with monoline strokes and rounded-rectangle construction throughout. Curves tend to resolve into soft, squared corners, giving bowls and counters a superelliptical feel, while straights stay clean and tightly controlled. Capitals are tall and streamlined with generous internal space for the width, and lowercase forms keep a compact, upright rhythm despite the slant. Terminals are mostly blunt and rounded rather than tapered, and figures follow the same narrow, rounded geometry for a cohesive alphanumeric color.
Works well for branding and headlines that need a streamlined, modern edge, especially in technology, automotive, and sports-adjacent graphics. The tight width and clean, rounded construction also suit interface labels, dashboards, and packaging where space is limited but a distinctive, forward-leaning tone is desired.
The overall tone is fast, precise, and contemporary—suggesting motion and efficiency rather than warmth or tradition. Its rounded-square geometry adds a subtle retro-futurist flavor, reading as technical without becoming harsh or mechanical.
Likely designed to deliver a compact, high-velocity voice: an oblique geometric sans that stays highly consistent across letters and figures. The rounded-rectangle skeleton suggests an intention to blend friendliness with a technical, engineered sensibility for contemporary display and UI-forward applications.
The italic angle is consistent and contributes strongly to the sense of speed, while the condensed proportions keep lines economical. The design favors simplified, engineered shapes, making it feel especially suited to systems-oriented typography and display settings where a unified geometric voice is important.