Sans Normal Igmep 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', 'Marzano', and 'Texicali' by FontMesa (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, casual, approachable, youthful, approachability, playfulness, warmth, casual tone, legibility, rounded, soft, bouncy, informal, hand-drawn.
A rounded, sans serif with a consistent stroke and gently italicized construction. Terminals are softened and often slightly bulbous, giving letters a cushioned, rubbery feel. Curves are prominent throughout, with compact apertures and simplified joins that keep forms sturdy at text sizes. The slant and varying letter footprints create a lively rhythm and slightly uneven, hand-made texture while remaining clearly structured and legible.
Well-suited to branding and packaging that benefit from an inviting, approachable personality, as well as posters and display headlines where its rounded slant can add charm. It also works for short-to-medium UI or social media text where a friendly, informal voice is desired, especially when clarity and warmth are both priorities.
The overall tone is warm and lighthearted, with a casual energy that reads as friendly rather than formal. Its rounded forms and easy slant suggest an upbeat, conversational voice suited to cheerful or playful messaging. The face feels contemporary and informal, leaning toward fun and approachable rather than corporate or editorial.
The design appears intended to deliver a modern rounded sans with a gentle italic lean, combining straightforward letterforms with softened details for a personable, energetic feel. It aims to be easy to read while still conveying a playful, characterful rhythm in both caps and lowercase.
Caps are broad and stable with generous rounding, while lowercase forms emphasize soft shoulders and curved entries. Numerals match the same rounded logic, with open, easily distinguishable shapes and a consistent, friendly presence alongside the letters. Spacing appears comfortable, and the slightly varied widths contribute to an organic flow in longer lines.