Sans Normal Vokus 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Andes Italic', 'Andes Neue', 'Basic Sans Cnd', and 'Basic Sans Narrow' by Latinotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, informal, retro, approachability, display impact, casual tone, retro flavor, rounded, soft, bouncy, chunky, warm.
A rounded, slanted sans with heavy, softly modeled strokes and smoothly curved joins. Letterforms lean consistently, with broad, open counters and minimal contrast, giving the shapes a stable, chunky presence. Terminals are blunt and rounded rather than sharp, and curves dominate the construction, producing a cohesive, rubbery rhythm across capitals, lowercase, and numerals. Spacing reads generous and even, helping the dense strokes stay legible at display sizes.
Well-suited to branding and packaging that needs warmth and approachability, as well as posters and headlines where the rounded heft can carry at larger sizes. It can also work for short UI or signage phrases when a casual, human tone is preferred over a neutral system feel.
The overall tone is upbeat and approachable, with a casual, hand-lettered energy despite its clean, sans construction. The slant and roundness combine to feel lively and conversational, suggesting a friendly, slightly retro sensibility rather than a strictly corporate or technical voice.
The design appears intended to deliver a strong, readable presence with an inviting, playful character. By combining a consistent slant with rounded, low-detail forms, it aims to feel energetic and friendly while remaining clear in display typography.
The capitals feel sturdy and simplified, while the lowercase adds a more playful personality through rounded bowls and soft shoulders. Numerals follow the same friendly geometry, with clear, uncomplicated silhouettes suited to attention-grabbing settings.