Sans Normal Surih 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to '210 Gulim' by Design210, Korean Fonts; 'Cachet' by Monotype; and 'PTL Attention' by Primetype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, soft, casual, approachability, high impact, simplicity, modern friendliness, rounded, blunt terminals, monoline, geometric, chunky.
A rounded, heavy sans with monoline strokes and softly blunted terminals throughout. Curves are generous and smooth, with round counters and a slightly squarish, compact feel in many capitals; the bowls in letters like B, P, and R are full and closed-in, reinforcing the sturdy color on the page. Lowercase forms are simple and readable, with single-storey a and g, a short, rounded shoulder on r, and circular dots on i and j. Numerals follow the same soft geometry, with even stroke weight and rounded joins that keep the overall texture consistent in text.
This font is well suited to punchy headlines, brand marks, packaging, and promotional graphics where a friendly, sturdy voice is needed. It can also work for signage and UI labels when a soft, approachable tone is desired, especially at larger sizes where its rounded details read clearly.
The overall tone is warm and informal, with a playful friendliness that feels contemporary and non-technical. Its rounded construction and dense weight give it a welcoming, kid-friendly energy while still reading cleanly at display sizes.
The design appears intended to deliver a bold, welcoming sans that feels modern and easygoing, combining geometric roundness with thick strokes for strong presence. Its simplified lowercase and consistent terminals suggest a focus on clarity and charm in attention-grabbing applications.
Spacing appears comfortable and even in running text, producing a dark but smooth typographic color. The design favors clear, uncomplicated silhouettes over sharp details, which helps it feel robust in headlines and short blocks of copy.