Sans Normal Asgem 15 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body copy, product design, signage, presentations, modern, neutral, clean, friendly, functional, versatility, legibility, clarity, modern utility, neutrality, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans with smooth, rounded curves and largely uniform stroke modulation. Round letters are close to circular with soft terminals, while straight strokes stay crisp and vertical, creating an even, steady rhythm across words. Counters are generously open and joins are uncomplicated, giving the design a clear, contemporary silhouette. Numerals follow the same straightforward construction, with simple shapes and consistent proportions that read well alongside the lowercase.
This font suits interface copy, dashboards, and general-purpose layouts where clarity and consistency matter. It works well for product and brand support typography, wayfinding and signage, and presentation decks thanks to its straightforward shapes and easy readability in paragraph text.
The overall tone is modern and neutral with a mild friendliness coming from the rounded forms. It feels practical and approachable rather than stylized, supporting clarity over personality while still looking polished.
The design appears intended as a versatile, general-use sans that prioritizes legibility and calm visual regularity. Its rounded geometric construction suggests a focus on contemporary digital and editorial settings where a neutral, dependable voice is needed.
The family shows a balanced mix of geometric roundness and restrained squareness in forms like E/F and the numerals, helping it stay readable at a range of sizes. Spacing appears comfortable and consistent in the text sample, reinforcing its suitability for continuous reading.