Sans Normal Asgem 28 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui text, product design, signage, dashboards, captions, clean, modern, neutral, technical, friendly, clarity, space saving, neutral branding, everyday text, rounded, open apertures, high legibility, compact, crisp.
This typeface is a clean sans with even stroke weight and gently rounded curves. Proportions are compact with relatively narrow letters and tight internal spaces, while counters stay open for clarity. Round forms like C, O, and Q read as near-circular, and terminals are largely straightforward without flare, giving a crisp, contemporary rhythm. The lowercase shows a single-storey a and g, with a simple, functional construction and consistent spacing across text.
It works well for interface copy, settings panels, and data-heavy layouts where a compact sans helps conserve space without becoming spindly. The clean shapes and open counters also suit labeling, wayfinding-style signage, and general-purpose editorial captions or short paragraphs.
The overall tone is neutral and contemporary, leaning practical rather than expressive. Its rounded geometry and straightforward detailing keep it approachable, while the compact build adds a slightly technical, utilitarian feel.
The design appears intended as a dependable, space-efficient sans for everyday communication. Its restrained geometry and consistent strokes prioritize clarity and a smooth, modern texture across mixed-case text and numerals.
Numerals appear clear and sturdy, with simple curves and minimal contrast that hold up at smaller sizes. The set maintains a consistent stroke and curve logic between capitals and lowercase, supporting an even texture in continuous reading.