Sans Normal Obkun 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'MVB Solitaire Pro' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, utilitarian, attention grabbing, friendly clarity, modern utility, brand presence, rounded, blocky, open counters, high impact, sturdy.
A heavy, rounded sans with broad proportions and a compact, steady rhythm. Strokes are thick and uniform, with softened joins and smoothly curved bowls that read as built from generous circles and ellipses. Counters are relatively open for the weight, and the lowercase shows simple, single‑storey forms (notably a and g) with sturdy terminals and minimal modulation. The overall construction favors solid silhouettes, clear internal spaces, and straightforward geometry.
Best suited to headlines, display typography, and short statements where impact and immediacy are key. It works well for branding, packaging, and signage that need a friendly but authoritative voice, and it can support interface or wayfinding labels when set with adequate size and spacing.
The tone is direct and assertive while staying approachable due to its rounded curves and friendly shapes. It feels contemporary and pragmatic, with a bold, no-nonsense presence that suits attention-grabbing messaging without becoming sharp or aggressive.
The design appears intended to deliver maximum legibility and presence through simplified, rounded forms and robust stroke weight. Its geometry and open counters suggest a focus on clarity in bold display settings, offering a contemporary sans voice that remains approachable.
In text, the strong weight creates dense typographic color, so spacing and line breaks matter for comfortable reading at smaller sizes. Numerals and capitals carry a poster-like solidity, and the design maintains consistent roundness across curves and corners for a cohesive, unified look.