Sans Normal Innus 3 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, chunky, bubbly, friendly, retro, approachability, impact, whimsy, retro feel, display clarity, rounded, soft corners, cartoonish, stout, compact counters.
A heavy, rounded sans with chunky silhouettes and softly squared corners. Curves are full and inflated, with minimal modulation and compact interior counters that keep letters feeling dense and sturdy. Lowercase forms sit high with a tall x-height, short ascenders, and simple, single-storey constructions where applicable, producing a tight, forward rhythm. Numerals and capitals share the same blocky, cushioned geometry, with wide stances and generous terminals that read cleanly at display sizes.
Best suited to short, high-impact settings like headlines, poster titling, packaging, labels, and playful brand marks. It also works well for children’s content and casual merchandising where strong shapes and a friendly voice are more important than fine text readability.
The overall tone is upbeat and approachable, with a toy-like, comic warmth that feels intentionally informal. Its bouncy shapes and stout proportions give it a nostalgic, retro signage energy while staying friendly rather than aggressive.
The design appears aimed at delivering maximum presence with soft, rounded forms—prioritizing charm and immediacy over typographic restraint. It’s built to feel bold and inviting in display contexts, evoking hand-cut or cartoon lettering with consistent, simplified structure.
Round letters such as O/Q show small, centered counters that emphasize the bold mass. The ampersand matches the same chunky, simplified construction, and punctuation feels robust enough to hold its weight alongside the letters.