Sans Normal Begud 14 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children's media, friendly, informal, playful, approachable, quirky, approachability, warmth, casual tone, liveliness, distinct voice, rounded, humanist, soft, open apertures, hand-drawn feel.
A rounded, low-contrast sans with soft terminals and gently irregular curves that create a hand-made, humanist rhythm. Strokes stay mostly even, with subtle tapering in places and a slightly bouncy baseline impression in mixed text. Counters are open and forms are generally wide and circular (notably in O/o and 8), while diagonals (V, W, X) feel energetic and slightly splayed. The lowercase shows single-storey construction where expected (a, g), and overall spacing reads comfortable rather than tight.
Well-suited for branding, packaging, and headline or display settings where an approachable, informal voice is needed. It can also work for short-to-medium text in friendly contexts such as educational materials, menus, or light editorial callouts, where its open shapes support readability.
The font conveys a casual, friendly tone with a light, quirky personality. Its softened geometry and mild irregularities feel warm and conversational, leaning more toward playful clarity than strict neutrality.
The design appears intended to offer a personable sans with a gentle, hand-drawn flavor—balancing clear letterforms with small, expressive irregularities to keep the texture lively and inviting.
Capitals appear straightforward and legible, while the lowercase adds most of the character through curved joins and slightly asymmetric details (for example in r, k, y). Numerals are simple and rounded, matching the letterforms and maintaining a consistent color in text.