Sans Normal Atbim 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, packaging, wayfinding, friendly, contemporary, approachable, casual, clean, everyday usability, warm modernity, clear readability, brand friendliness, rounded, soft terminals, humanist, open counters, even rhythm.
A rounded, low-modulation sans with softly tapered strokes and subtly flared terminals that keep the texture lively without feeling decorative. Curves are generous and open, with circular bowls and smooth joins that avoid sharp corners. Proportions feel balanced and legible, with a straightforward, upright stance and consistent spacing that produces an even line color in text. Numerals follow the same rounded construction, reading clear and uncomplicated alongside the letters.
It works well for interfaces, product copy, and general-purpose reading where a clean sans is needed but a warmer personality is desirable. The rounded construction and open counters also make it suitable for headlines and brand applications, as well as signage and informational layouts that benefit from clarity at a glance.
The overall tone is friendly and contemporary, with a relaxed warmth that feels approachable rather than clinical. Its soft edges and open shapes give it an easygoing, conversational voice suitable for modern everyday design.
The font appears intended as an approachable, all-purpose sans that blends modern simplicity with softened details for comfortable reading and broad usability across print and digital contexts.
The design leans on simple geometric forms but retains a mild humanist softness in how strokes end and how curves transition, which helps it stay readable at text sizes while still looking distinctive in larger settings.