Sans Normal Lomel 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Moveo Sans' by Green Type, 'Diaria Sans Pro' by Mint Type, 'Organic Pro' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, playful, energetic, retro, impact, motion, approachability, display emphasis, branding, oblique, rounded, soft corners, compact counters, high impact.
A heavy, oblique sans with rounded, softened corners and broad, confident strokes. The curves are full and smooth, with compact internal counters and minimal detailing, giving the letters a sturdy, simplified silhouette. Terminals are clean and mostly straight-cut, while the slant and slightly varied widths create a lively rhythm across words. Figures are bold and geometric, matching the letterforms with round bowls and tight apertures for strong color on the line.
Best suited to headlines, short blurbs, and display settings where strong emphasis is needed. It works well for sports and lifestyle branding, promotional graphics, packaging callouts, and social media advertising where the oblique stance helps convey motion and urgency.
The overall tone is energetic and extroverted, with a sporty, poster-ready feel. Its combination of strong weight and friendly curvature reads as upbeat and approachable rather than severe, lending a dynamic, action-oriented voice to headlines.
Likely designed as an attention-forward display sans that pairs maximal weight with friendly, rounded construction and a built-in slant for momentum. The goal appears to be immediate readability and strong visual presence in branding and promotional typography.
The italics are built-in rather than a simple shear, with forms that maintain consistent stroke mass and rounded joins. The dense counters and sturdy shapes favor impact and cohesion at larger sizes, while very small sizes may feel visually crowded due to the tight apertures.