Sans Normal Lomov 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gouble' by Creatifont Studio, 'Glembo' by Differentialtype, 'Mantey' by Salamahtype, and 'Mersh' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, punchy, confident, playful, impact, movement, modern display, friendly boldness, brand emphasis, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with compact proportions and smooth, rounded curves. Strokes are thick and largely uniform, with broad bowls, closed counters, and firmly weighted terminals that keep the silhouette dense. The slant is consistent across letters and figures, and the shapes lean on simple geometric construction with subtly softened corners to avoid harshness. Overall spacing reads sturdy and tight, producing a solid, poster-like texture in lines of text.
Best suited to headlines and short statements where strong emphasis is needed, such as posters, sports-related graphics, promotional materials, and bold packaging callouts. It can also work for logos or wordmarks that benefit from a fast, energetic slant, especially at medium to large sizes where counters remain clear.
The font conveys speed and momentum through its strong slant and dense, dark color. Its rounded geometry adds friendliness, keeping the tone approachable rather than aggressive. The result feels sporty and upbeat, with a confident, attention-grabbing presence.
This design appears intended to deliver maximum impact with a streamlined, motion-forward stance. By pairing heavy, uniform strokes with rounded, geometric forms, it aims to feel both powerful and accessible for contemporary display typography.
The italic angle is pronounced enough to signal motion at a glance, while the uniform stroke weight maintains a stable rhythm in headlines. Numerals match the letterforms in weight and slant, supporting a consistent look for scores, pricing, and short data strings.