Sans Normal Bubam 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry, 'Aribau Grotesk' by Emtype Foundry, 'Lota Grotesque One' and 'Santi' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Metro Sans' by Studio Few (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernization, neutrality, legibility, geometric, rounded, open counters, even rhythm, straight terminals.
This typeface presents a clean, geometric sans structure with smooth, circular curves and largely uniform stroke thickness. Letterforms show open apertures and generous counters, producing a bright texture in text. Terminals are mostly straight and unembellished, with crisp joins and a steady baseline feel; diagonals in forms like A, V, W, X, and Y read firm and controlled. Numerals are clear and consistent with the letters, with simple shapes and balanced proportions that hold up well at display sizes and in running text.
It suits interfaces, product communication, and general-purpose editorial layouts where consistent legibility and an unobtrusive voice are desired. The clear numerals and steady texture also make it a solid option for dashboards, wayfinding-style copy, and slides or documents that mix text with data.
The overall tone is modern and neutral, with a friendly clarity driven by rounded bowls and open spacing. It feels pragmatic and straightforward rather than expressive, lending a calm, dependable voice to information-driven typography.
The design appears intended as a versatile, everyday sans that emphasizes clarity, balance, and modern simplicity. Its restrained detailing and rounded geometry aim to perform reliably across a wide range of sizes and contexts without calling attention to itself.
Uppercase forms are broad and stable, while lowercase shapes keep a simple, familiar construction that prioritizes legibility. The sample text shows even color and predictable rhythm across mixed-case settings, with punctuation and figures integrating smoothly into paragraphs.