Sans Normal Beluh 3 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, quirky, handmade, friendly, casual, display impact, human warmth, casual charm, youth appeal, quirky voice, rounded, condensed, bouncy, irregular, chunky.
A condensed, heavy sans with rounded terminals and softly squashed curves that feel drawn rather than constructed. Strokes are consistently thick with minimal modulation, and counters tend to be compact, giving letters a dense, punchy color. Proportions vary slightly from glyph to glyph, with gentle wobble in stems, uneven curvature, and small asymmetries that create a lively rhythm. The overall texture reads clean at headline sizes while retaining an intentionally imperfect, hand-rendered character.
Best suited to headlines, short statements, and logo-style wordmarks where its condensed width and bold color can be used for impact. It works well for playful branding, packaging, event posters, and youth-oriented or casual editorial accents, and can also serve as an expressive UI/display font for labels and navigation when used sparingly.
The font conveys a playful, approachable tone with a touch of mischief. Its irregularities and bouncy shapes suggest informality and human warmth, making text feel conversational and upbeat rather than corporate or austere.
The design appears intended as a friendly display sans that blends bold presence with a handmade, slightly irregular finish. It prioritizes character and immediacy over strict geometric precision, aiming to feel energetic and approachable in attention-grabbing typography.
The narrow set width and heavy strokes create strong vertical emphasis, while rounded joins keep the forms from feeling harsh. Numerals and uppercase share the same compact, chunky styling, supporting cohesive display settings where personality matters more than neutrality.