Sans Normal Ogdi 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Remoto' by JAM Type Design; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, clarity, approachability, modernity, geometric, rounded, chunky, open counters, soft corners.
This typeface is a heavy, geometric sans with broad proportions and round, open bowls. Strokes stay largely uniform, with smooth curved joins and minimal modulation, giving letters a solid, blocky silhouette. The forms favor simple geometry: near-circular O/o, a single-storey a, and compact, rounded terminals that keep edges from feeling sharp. Counters are generous for the weight, and the overall rhythm is steady and legible in both uppercase and lowercase, with numerals that match the same sturdy, rounded construction.
Best suited to large sizes where its weight and broad shapes can deliver impact—headlines, posters, signage, and bold branding systems. It can also work for short bursts of text such as calls to action, labels, and packaging where a friendly but assertive tone is desired.
The overall tone reads upbeat and approachable while still feeling strong and contemporary. Its roundness and generous interior space temper the mass of the strokes, creating a friendly, welcoming voice suited to energetic, consumer-facing messaging.
The design appears intended to provide a bold, geometric sans voice that remains personable through rounded construction and open counters. It prioritizes immediate visual presence and clarity in display settings while keeping letterforms simple and consistent for clean typographic rhythm.
In text settings the color is dense and attention-grabbing, with a clear, headline-forward presence. The uppercase set feels stable and architectural, while the lowercase maintains the same geometric logic for a cohesive, modern texture.