Sans Normal Apdun 12 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: branding, headlines, packaging, ui, posters, friendly, modern, playful, clean, approachable, modern neutrality, softened geometry, approachability, clarity, rounded, geometric, soft, open, crisp.
A rounded geometric sans with smooth, monoline strokes and generously curved terminals. The letterforms lean on circular and U-shaped construction, creating broad bowls and open apertures, with a consistent, even stroke presence across curves and stems. Uppercase shapes read sturdy and simple, while lowercase forms keep a single-storey, streamlined feel with compact joins and clean counters. Numerals follow the same rounded, constructed logic, with wide curves and minimal contrast for a uniform texture.
Well suited to modern branding systems, headlines, and short-to-medium blocks of copy where a friendly geometric voice is desired. The rounded construction also fits UI labels, product packaging, and poster work that benefits from clear, approachable letterforms.
The overall tone is friendly and contemporary, with a slightly playful softness from the rounded ends and circular geometry. It feels approachable and tech-forward rather than formal, giving text a welcoming, upbeat rhythm without becoming decorative.
The design appears intended to deliver a clean, contemporary sans with softened geometry—balancing clarity and simplicity with a warm, rounded personality for versatile display and interface use.
Counters are generally large and clear, helping the design stay legible at display and mid text sizes, while the rounded joins and terminals keep the texture smooth. The construction is strongly geometric, and the wide, open shapes can make spacing feel airy and relaxed in longer settings.