Sans Superellipse Abdov 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, 'Nuber Next' by The Northern Block, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, utilitarian, friendly, modernize, strengthen, simplify, increase impact, geometric, compact, rounded, closed apertures, large counters.
A compact geometric sans with rounded-rectangle construction in the bowls and curves, producing smooth superelliptical O/C forms and squared-off terminals. Strokes are consistently heavy with minimal contrast, and the curves transition cleanly into straight segments for a controlled, engineered feel. Apertures tend to be fairly closed (notably in C, S and e), while counters stay generous enough to keep the texture even. Uppercase proportions are wide and steady, with a tall, dense lowercase that maintains clear silhouettes and simple, sturdy joins.
This style performs best where strong presence and quick recognition matter: headlines, brand wordmarks, packaging, and large-format graphics. The dense, uniform texture also suits wayfinding and interface headers where a compact, solid sans is needed.
The overall tone is modern and assertive, with a pragmatic, signage-like clarity. Its softened corners and rounded geometry add a mild friendliness, balancing the weight with an approachable, contemporary voice.
The design appears intended to deliver a contemporary geometric voice with softened, superellipse-based shapes—combining sturdy legibility with a polished, industrial neatness for modern communication and identity work.
The numerals are similarly geometric and robust, matching the uppercase weight and maintaining a consistent rhythm in tabular-style contexts. Diagonals in forms like A, V, W, X and Y read crisp and stable, reinforcing the font’s firm, no-nonsense presence.