Sans Normal Itmey 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, punchy, modern, sporty, industrial, impact, display, clarity, approachability, modernity, blocky, rounded, compact, geometric, sturdy.
A heavy, rounded sans with compact counters and broad, flattened curves that give letters a blocky, engineered silhouette. Strokes are consistently thick with minimal modulation, and many joins and terminals are softly rounded rather than sharp, creating a sturdy but approachable texture. The lowercase uses single-storey forms (notably a and g) with short ascenders/descenders and wide bowls, while uppercase shapes keep simple, geometric construction. Numerals are similarly bold and rounded, designed to hold their shape in large, high-impact settings.
Best suited to display typography where maximum impact is needed: headlines, posters, large signage, brand marks, and packaging. It also fits sports and lifestyle branding, event graphics, and bold UI moments such as hero banners or section headers when used at generous sizes.
The overall tone is loud, confident, and contemporary, with a slightly athletic, utilitarian feel. Its dense blackness and wide stance read as assertive and attention-grabbing, while the rounded finishing keeps it friendly rather than aggressive.
The design appears intended to deliver strong presence and instant legibility in short bursts of text, combining geometric simplicity with softened corners for an approachable, modern voice.
In text lines, the weight and width produce a tight, high-ink rhythm, with counters that can begin to close up as sizes get smaller. The bold horizontal emphasis and rounded interior spaces help maintain clarity in big headlines, badges, and display copy.