Sans Normal Itbut 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'Polarix' by Peninsula Studioz (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, bold, friendly, modern, playful, confident, impact, approachability, clarity, modern display, brand voice, rounded, soft corners, geometric, chunky, clean.
A heavy, rounded sans with broad proportions and a compact, sturdy footprint. Strokes are uniformly thick with soft, slightly squared terminals and smooth curves that keep counters open despite the weight. The shapes lean geometric overall—round bowls and circular counters—while corners and joins are gently eased, giving the letterforms a carved, cushioned feel. Uppercase forms are wide and stable, and the lowercase shows single-story constructions (notably a and g) with simple, robust joins and short, clean extenders.
This font is best suited to headlines, display typography, and branding where strong impact and friendly geometry are desired. It performs well for posters, packaging, and signage, especially when set in short phrases or large sizes where its broad shapes and open counters can breathe.
The overall tone is upbeat and approachable, with a strong, confident presence. Its rounded geometry and softened details make it feel friendly and contemporary rather than severe, lending a playful, poster-like energy while staying clear and readable at large sizes.
The design appears intended to deliver maximum visual weight with an approachable, geometric voice. Its softened terminals and rounded construction suggest a focus on contemporary display use—creating bold emphasis without sharpness, and maintaining clarity through open counters and simple forms.
Numerals and punctuation follow the same stout, rounded construction, with simple, easily distinguished silhouettes. The generous internal spaces and broad widths create a consistent rhythm in words, producing a solid, high-impact texture in headings and short lines.