Serif Normal Pogis 10 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold, 'Pujarelah' by Differentialtype, 'Calibra Text' by Great Studio, 'Ysobel' by Monotype, and 'Rasbern' by Nasir Udin (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, classic, authoritative, dramatic, formal, impact, tradition, readability, editorial voice, bracketed, ball terminals, wedge serifs, teardrop terminals, scotch-like.
A robust serif with pronounced thick–thin modulation and a distinctly sculpted, calligraphic feel. Serifs are predominantly wedge-shaped and softly bracketed, with sharp entries and tapered exits that create lively, triangular forms at stroke endings. Counters are relatively compact, curves are full, and several letters show teardrop/ball-like terminals and angled stress, giving the face a dynamic, carved rhythm rather than a purely geometric one. Overall spacing and proportions favor strong headline presence while retaining familiar text-serif construction.
Best suited to headlines, magazine/editorial typography, book covers, and branding that needs a confident, classical serif voice. It can work in short to medium text sizes where its contrast and distinctive terminals add character, especially in pull quotes, subheads, and deck copy.
The tone is traditional and commanding, with a slightly theatrical edge created by the dramatic contrast and expressive terminals. It reads as established and editorial, evoking bookish authority and old-style refinement without feeling delicate.
The design appears intended to deliver a conventional serif structure with heightened contrast and expressive, wedge-like finishing for impact. It balances familiar readability cues with more dramatic stroke shaping to stand out in display and editorial settings.
The lowercase shows energetic details in joins and terminals (notably in forms like a, f, g, y), which adds texture in paragraphs. Numerals appear sturdy and display-oriented, matching the weight and contrast of the letters for cohesive titling.