Sans Normal Bobab 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Fuller Sans DT' by DTP Types, 'Newspoint' by Elsner+Flake, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, 'News Gothic' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, wayfinding, corporate branding, presentations, editorial, clean, neutral, modern, corporate, technical, readability, versatility, clarity, neutral voice, systematic design, geometric, monoline, crisp, open, straightforward.
A clean, monoline sans with geometric construction and crisp terminals. Curves are smooth and largely circular, while straight strokes feel even and mechanically consistent, producing a stable, regular rhythm in text. Letterforms are open and legible, with simple joins and minimal modulation; capitals are broad and balanced, and lowercase shapes keep straightforward, contemporary proportions with clear counters and tidy apertures.
This font is well suited to UI labels, dashboards, and product surfaces where clarity and consistency matter. It also fits corporate communications, signage, and presentation typography, and can handle editorial settings when a neutral, contemporary sans voice is desired.
The overall tone is neutral and modern, leaning practical rather than expressive. Its restrained shapes and consistent stroke behavior give it a dependable, matter-of-fact character suited to informational and interface-forward design.
The design appears intended as a general-purpose sans that prioritizes clarity, consistency, and an unobtrusive presence. Its geometry and even strokes suggest a focus on reliable readability across a range of sizes and applications.
Numerals and punctuation follow the same restrained geometry, reading clearly at display sizes in the sample text. The ampersand and figures maintain a simple, functional style that matches the font’s understated voice.