Sans Normal Adloz 10 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: headlines, branding, posters, wayfinding, ui labels, modern, dynamic, clean, sporty, confident, emphasis, modernization, clarity, momentum, versatility, oblique, geometric, rounded, open apertures, large counters.
A clean oblique sans with a broad stance and a fairly even, low-contrast stroke. Curves are smooth and rounded, with generous counters and open apertures that keep forms clear at a glance. The slant is consistent across capitals, lowercase, and figures, producing a steady forward rhythm, while terminals stay simple and unadorned. Proportions feel spacious, with a notably tall lowercase that makes the alphabet read large and efficient in text and UI-like settings.
It works well for headlines and short-to-medium blocks where a modern, active tone is desired, such as branding, posters, and advertising. The open shapes and large counters also suit navigational copy and UI labels where quick recognition matters, while the oblique angle adds emphasis without needing additional decoration.
The overall tone is modern and energetic, with a forward-leaning posture that suggests motion and momentum. Its straightforward geometry and uncluttered endings give it a practical, no-nonsense voice that still feels friendly due to the rounded bowls and open shapes.
The font appears intended as a contemporary italic companion or standalone slanted sans that delivers speed and emphasis while staying highly legible. Its wide proportions and simplified detailing prioritize clarity, consistency, and a polished, modern voice across both display text and functional typography.
Figures and letters share a cohesive, slanted construction, helping mixed alphanumeric settings look unified. The design emphasizes clarity through large internal space and smooth joins, favoring a contemporary, engineered feel over expressive calligraphy.