Serif Normal Borah 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, bookish, robust, traditional, confident, warm, impact, readability, classic tone, print flavor, bracketed, ball terminals, ink-trap feel, softened, rounded joins.
A sturdy serif with generous proportions and pronounced, bracketed serifs that flare gently into the stems. The stroke endings often finish with rounded or slightly bulbous terminals, giving the letterforms a softened, inked quality rather than razor-sharp detail. Counters are moderately open and the rhythm is steady, with broad capitals and compact, weighty lowercase shapes; curves (notably in C, G, S, and the bowls) are full and slightly squarish in their transitions. Figures are heavy and stable, with simple, readable forms and minimal flourish.
This face is well suited to headlines and short-to-medium editorial settings where a firm, traditional serif voice is desired. It can anchor book covers, posters, and brand identities that want a classic print character, and it will also serve for pull quotes and section titles where a dense, authoritative texture is an advantage.
The overall tone feels classic and bookish, with a confident, slightly old-style warmth. Its rounded terminals and stout presence evoke vintage editorial and print traditions, suggesting reliability and a touch of nostalgia without becoming ornate.
The design appears intended to deliver a conventional serif structure with extra heft and softened terminals for strong impact and comfortable readability. Its consistent, rounded detailing suggests a goal of evoking vintage print atmosphere while staying straightforward and highly legible.
In text, the strong serifs and rounded joins create a dark, cohesive texture, with clear word shapes and a distinctly print-like presence. The punctuation and ampersand share the same weighty, softened detailing, helping display lines look unified and emphatic.