Sans Normal Polul 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Clintone' by Jinan Studio, 'Carrosserie' by Letterwerk, and 'MVB Diazo' by MVB (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, retro, chunky, friendly, punchy, bold impact, playful display, retro poster, friendly branding, handmade feel, rounded, soft corners, compact, stubby, bouncy.
This typeface uses heavy, compact letterforms with broad, rounded geometry and subtly uneven stroke edges that give it a slightly hand-cut, stamped feel. Counters are small and often teardrop-like, keeping the overall color dense and dark on the page. Curves are dominant, with softened corners on straights and minimal detailing, producing a simple silhouette-driven design. Spacing and widths vary modestly across glyphs, adding a lively rhythm while remaining cohesive in word shapes.
It performs best in short, attention-grabbing settings such as headlines, display copy, packaging callouts, and bold logo wordmarks. The heavy texture also suits signage or social graphics where strong contrast against the background is needed, while longer paragraphs are better reserved for larger sizes with comfortable spacing.
The overall tone is friendly and animated, with a throwback, poster-like energy. Its chunky forms and soft rounding feel approachable and informal, leaning toward fun, upbeat messaging rather than precision or restraint.
The design appears intended as a high-impact display sans that prioritizes friendly character and strong silhouette recognition. Its rounded shapes and slightly roughened edges suggest a deliberate nod to handmade print aesthetics while keeping the structure straightforward and readable at display sizes.
In text, the dense weight creates strong impact, and the small counters can begin to close up as sizes decrease. The numerals match the same rounded, compact construction, and the lowercase retains the same bold, bubbly character as the caps for consistent texture.