Sans Normal Ornab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Esenka' and 'Pro Sotan' by Differentialtype; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, utilitarian, impact, clarity, modernity, approachability, simplicity, geometric, rounded, blocky, compact, highly legible.
A sturdy sans with a largely geometric construction, combining broad circular bowls with straight, vertical stems and flat terminals. Curves are smooth and full, counters are open, and joins are clean, giving the alphabet a solid, even rhythm at display sizes. Proportions lean slightly compact in the lowercase, while capitals read wide and stable; diagonals (V, W, X, Y) are thick and assertive. Numerals are heavy and rounded, with the 8 and 9 showing generous bowls and a clear, simple structure.
Well suited to headlines and short bursts of text where strong presence and quick recognition matter, such as posters, brand marks, packaging callouts, and wayfinding or signage. It can also work for subheads and UI labels when a firm, friendly emphasis is desired.
The overall tone feels contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry adds warmth, while the heavy silhouettes project clarity and impact, making it feel practical rather than decorative.
The design appears aimed at delivering a clear, modern sans voice with geometric roundness and strong weight for immediate impact. It prioritizes straightforward letterforms and consistent shapes to stay legible and stable across prominent display applications.
The lowercase shows simplified, single-storey forms (notably a and g) that reinforce a geometric, modern voice. Round letters (C, O, Q) are notably circular, and the Q uses a short, clean tail. Spacing in the sample text appears comfortable and even, supporting dense lines without looking cramped.