Sans Normal Ahmun 20 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Lyu Lin' by Stefan Stoychev, 'Franie' by That That Creative, and 'Kropotkin Std' by sugargliderz (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, straightforward, friendly, punchy, impact, clarity, versatility, modernity, legibility, geometric, clean, sturdy, crisp, compact.
A sturdy sans with broad, rounded curves and largely uniform stroke weight. The forms lean geometric, with near-circular bowls in O/o and a clear, open C/c, while terminals are clean and mostly squared. Proportions are compact with a tall lowercase presence, giving dense lines of text a strong, even color. Counters are generous enough to stay open at heavy sizes, and joins are smooth and consistent across letters and numerals.
Best suited to headlines, branding, and signage where strong presence and quick recognition are priorities. It also works well for packaging and UI labels that need compact, high-contrast-on-background text with consistent rhythm. In longer passages, it will read most comfortably at larger sizes where its dense weight doesn’t overwhelm.
The overall tone is direct and contemporary, projecting confidence and clarity rather than delicacy. Its solid shapes feel practical and no-nonsense, with a friendly accessibility that keeps it from feeling sterile. The weight and compact rhythm make it feel assertive and attention-getting in headlines.
Designed to deliver a modern, geometric sans impression with maximum impact and reliable legibility. The letterforms prioritize simple construction, open counters, and consistent stroke behavior to create a solid, versatile voice for contemporary display typography.
The uppercase is bold and blocky with stable verticals, while the lowercase maintains a simple, readable structure (single-storey a and g). Numerals are robust and legible, matching the letterforms closely for cohesive setting in mixed text. The rhythm is consistent across the sample paragraph, producing strong readability at display and large-text sizes.