Sans Normal Subab 4 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui text, editorial, packaging, education, posters, friendly, casual, approachable, informal, soft, approachability, readability, warmth, informality, rounded, humanist, open apertures, soft terminals, lively rhythm.
A rounded, humanist sans with softly swelling strokes and gently tapered terminals. Curves are smooth and slightly irregular in a deliberate, hand-influenced way, giving forms a warm, organic texture rather than rigid geometric precision. Counters are open and generous, with clear separation in bowls and wide interior spaces in letters like O, e, and a. The lowercase shows single-storey a and g, a compact, upright stance, and modest ascenders/descenders that keep the overall color even in paragraph text. Figures are simple and readable, with rounded shapes and a straightforward, text-friendly presence.
Well suited for user interfaces, short-form editorial, and brand messaging where a warm, approachable voice is desired. It can work for packaging and labels, educational materials, and display settings at moderate sizes, while remaining readable in paragraph text.
The font reads as friendly and conversational, with a subtle handmade flavor that softens the tone without becoming quirky or decorative. Its rounded construction and open shapes create an inviting, easygoing feel that suits everyday communication.
The design appears intended to balance clarity with personality: a practical sans for general reading that introduces a friendly, human touch through rounded forms and softened terminals.
Stroke endings tend to finish with soft curves or slight wedges, producing a gentle rhythm across lines. The design avoids sharp corners and hard mechanical joins, which helps it stay calm and legible while still feeling personable.