Serif Normal Nimad 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Elkdale' by Matteson Typographics (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, circus, retro, rugged, headline, display impact, vintage flavor, poster styling, signage feel, woodtype nod, decorative, bracketed, angular, beveled, notched.
A heavy, decorative serif with broad proportions and pronounced, bracketed wedge serifs. Strokes are thick with visibly carved, notched corners and chamfered terminals that create an engraved, woodcut-like silhouette. Counters are small and often polygonal, with tight apertures in letters like S and a that emphasize a compact internal rhythm against the wide outer shapes. The texture is dense and emphatic, with slightly irregular interior cut-ins that add grit while keeping a consistent baseline and cap structure.
Best suited for posters, headlines, and signage where strong presence and period flavor are desired. It also works well for logo wordmarks and packaging that aims for a vintage, western, or circus-inspired tone, especially when set with generous spacing and ample size.
The letterforms evoke old poster typography—confident, loud, and theatrical. The notched, beveled edges suggest vintage display printing and frontier-era signage, lending a bold, showman energy with a hint of ruggedness.
The design appears intended as a high-impact display serif that borrows from classic wood type and showcard lettering, using carved notches and bracketed serifs to create a bold, historically flavored voice for prominent titles and branding.
In the sample text, the dense blackness and small counters make the design feel most at home at larger sizes, where the interior detailing reads as intentional character rather than clogging. Numerals share the same engraved, sign-painter personality, with angular shaping and sturdy, stable footing.