Sans Normal Obdiw 6 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Zwo' by FontFont, 'Diple' by Monotype, 'NuOrder' by The Northern Block, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, simplicity, display legibility, rounded, soft-cornered, bulky, compact, geometric.
A heavy, rounded sans with thick, even strokes and soft terminals that keep counters open despite the weight. Forms lean toward geometric construction with broad curves in C/O and sturdy verticals, while joins and corners are slightly eased rather than sharply cut. The lowercase shows a tall x-height and compact ascenders/descenders, giving text a dense, solid color; punctuation and numerals follow the same robust, simplified drawing with clear silhouettes.
Best suited to display work where impact is the priority: headlines, poster typography, storefront/signage, and bold brand marks. It can also work for short blocks of supporting copy when you want a dense, emphatic typographic color rather than a quiet text face.
The overall tone is bold and approachable—more friendly than formal—delivering a confident, attention-grabbing voice. Its rounded massing and straightforward shapes add a playful, slightly retro feel that reads as energetic and welcoming.
The design appears intended to deliver maximum presence with a friendly, rounded voice—pairing geometric simplicity with softened details to stay approachable at high weight. It prioritizes clear silhouettes and sturdy structure for attention-focused communication.
At large sizes the shapes feel smooth and poster-ready, while in paragraphs the strong weight creates a tight rhythm and high visual presence. The rounded bowls and generous apertures help maintain legibility for such a heavy style, especially in mixed-case settings.