Script Atmur 10 is a bold, normal width, medium contrast, upright, very short x-height font.
Keywords: headlines, posters, packaging, greeting cards, branding, playful, vintage, friendly, whimsical, handmade, hand-lettered feel, decorative display, approachable voice, retro charm, expressive motion, rounded, loopy, bouncy, informal, brushy.
A lively script with rounded, brush-like strokes and soft, bulbous terminals. Letterforms show a bouncy baseline and uneven rhythm, with frequent loops and small entry/exit swashes that suggest quick pen movement. Capitals are more decorative and open, often featuring large initial curves, while lowercase forms are compact with narrow counters and simple joining behavior that reads more like drawn script than strict calligraphy. Numerals are sturdy and slightly irregular, matching the hand-rendered texture and the overall casual flow.
Best suited to short-to-medium display settings where its personality can lead—such as headlines, invitations, greeting cards, labels, and boutique branding. It can also work for packaging and poster copy when set with generous size and spacing to keep the lively forms readable.
The tone is cheerful and personable, leaning toward a nostalgic, hand-lettered feel. Its looping forms and buoyant spacing give it a lighthearted, crafty character that feels approachable rather than formal.
The design appears intended to mimic casual hand lettering with a controlled, decorative script flavor—prioritizing charm, movement, and recognizability over strict uniformity. It aims to provide an expressive, signature-like voice for display typography and friendly brand moments.
Stroke endings tend to taper subtly or round off, creating a painted/marker finish. Spacing and widths vary noticeably across glyphs, reinforcing the handmade personality and giving words a lively, slightly quirky texture in longer lines.