Sans Normal Alnaz 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, ui labels, friendly, modern, approachable, clean, confident, approachability, clarity, impact, modern branding, rounded, geometric, soft, compact, sturdy.
A sturdy, rounded sans with smooth, geometric curves and clean joins. Strokes are uniform and heavy, with broad, open counters in letters like O, Q, and e, and a generally even rhythm across the alphabet. Terminals are mostly straight-cut, while bowls and shoulders stay soft and circular, creating a clear, consistent silhouette. The lowercase is compact and readable, with a single-storey a and g contributing to a simplified, contemporary texture.
This font works best where a bold, friendly voice is needed: brand marks, packaging, posters, and large-format signage. It also suits short UI labels and navigation where clarity at small sizes benefits from the open apertures and straightforward shapes.
The overall tone is friendly and contemporary, pairing a strong presence with soft, approachable shapes. Its rounded geometry feels casual and welcoming while still reading as purposeful and modern, making it suitable for brands that want to appear confident without looking severe.
The design appears intended as a modern, approachable display sans that prioritizes clarity and impact. Its simplified lowercase and rounded construction suggest an emphasis on friendly branding and high-visibility typographic applications.
The figures are simple and robust, matching the letterforms in weight and roundness for a cohesive typographic color. Diagonals (V, W, X, Y) appear crisp and stable against the predominantly circular construction, helping headlines feel energetic without becoming sharp.