Sans Normal Alkuf 4 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'ITC Blair' by ITC, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, assertive, clean, techy, impact, approachability, modernity, clarity, rounded, geometric, soft corners, open counters, wide stance.
A heavy, rounded sans with a notably broad stance and smooth, geometric construction. Strokes are monolinear and consistent, with generously rounded curves and softened joins that keep shapes feeling cohesive rather than sharp. Counters are open and spacious (especially in C, G, O, and e), and terminals tend to finish with clean, straight cuts, producing a crisp silhouette despite the rounded skeleton. The lowercase shows simple, single-storey forms where applicable (notably a and g), reinforcing a contemporary, streamlined rhythm in text.
Best suited to display contexts where width and weight can be used as a feature: headlines, posters, brand marks, packaging, and signage. It can work for short UI labels or hero text where a friendly, modern tone is desired, but long passages will read expansive due to its broad set and strong presence.
The overall tone is contemporary and approachable, combining confident weight with friendly rounding. Its wide proportions and open forms give it an extroverted, attention-forward voice that feels suited to modern branding and interface-forward aesthetics.
The design appears intended to deliver a contemporary, geometric sans voice with maximum impact and friendliness, using wide proportions and rounded construction to stay approachable while still reading strongly at large sizes.
The figures are large and rounded with prominent bowls, aligning well with the letterforms for a unified texture. In continuous text, the broad letter widths create airy spacing and a steady, even color that favors clarity and presence over compactness.