Sans Normal Amrap 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Lemon Milk Pro' by Marsnev and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui design, branding, headlines, signage, presentations, modern, clean, neutral, friendly, confident, everyday sans, clear reading, modern neutrality, systematic geometry, geometric, rounded, crisp, open, balanced.
A clean sans with a geometric backbone and softly rounded curves. Strokes are even and sturdy, with smooth circular bowls and clear vertical/horizontal terminals that keep the forms crisp. Uppercase proportions feel stable and broad, while lowercase counters stay open and readable; round letters like o, e, and c look near-circular, and the a is single‑storey. The overall rhythm is orderly and consistent, with straightforward joins and minimal shaping that favors clarity over personality.
It suits interface copy, product branding, and general-purpose headings where a clean, contemporary voice is needed. The even stroke weight and open shapes also work well for wayfinding, labels, and presentation typography that must stay legible at a range of sizes.
The tone is modern and matter-of-fact, with a friendly accessibility from the rounded forms and open counters. It reads as contemporary and dependable rather than expressive, making it feel quietly confident and broadly usable.
The design appears intended as a neutral, geometric everyday sans: sturdy, clear, and easy to set in both short headlines and longer passages. Its simplified construction and consistent curves prioritize legibility and a modern visual system.
The numerals and capitals share the same geometric logic, producing an even, signage-like texture in text. Diagonals in letters like V, W, X, and Y are sharp and decisive, contrasting nicely with the smoother round letters for a clear, structured look.