Sans Normal Efkab 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Plathorn' by insigne (names referenced only for comparison).
Keywords: ui text, branding, editorial, posters, packaging, modern, friendly, casual, clean, lively, readable italic, modern utility, friendly tone, monoline, slanted, open apertures, humanist, soft curves.
A slanted, monoline sans with smooth, rounded bowls and gently tapered terminals. Curves dominate the construction, with open apertures and a steady, even rhythm that keeps counters airy. Uppercase forms are streamlined and slightly narrow in feel, while the lowercase shows more humanist movement in strokes and joins, giving the text a natural flow. Numerals follow the same rounded logic, reading clearly with simple, unembellished shapes.
Works well for interface text, labels, and product copy where a clean sans is needed but a warmer tone is preferred. It also suits branding and marketing materials, short editorial passages, and display settings like posters or packaging that benefit from a fluid, modern italic voice.
The overall tone is contemporary and approachable, with an easygoing italic energy that feels conversational rather than formal. Its soft curves and open forms create a friendly, optimistic voice suited to everyday communication.
The design appears intended to provide a readable italic sans that remains simple and contemporary while adding a human, lively cadence in running text. It balances clean geometry with subtle organic shaping to feel friendly and efficient at the same time.
The italic angle is consistent across caps, lowercase, and figures, helping words hold together as cohesive shapes. Round letters (o, e, c) stay smooth and balanced, while diagonals (v, w, x, y) add a subtle sense of motion without becoming sharp or aggressive.