Serif Normal Lulom 18 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Acreva' by Andfonts and 'Prumo Banner', 'Prumo Text', and 'Ysobel' by Monotype (names referenced only for comparison).
Keywords: book typography, editorial, headlines, pull quotes, branding, classic, bookish, authoritative, formal, text emphasis, classic reference, editorial authority, timelessness, bracketed serifs, ball terminals, teardrop terminals, oldstyle figures, robust stems.
A robust serif with pronounced contrast and strongly bracketed serifs. The letters show sturdy vertical stems with tapered joins into crisp, slightly flared serifs, giving a confident, engraved-like rhythm. Rounds (C, G, O) are full and open, with clear thick–thin modulation; lowercase forms are compact with distinct, weighty bowls and short, firm serifs. Terminals frequently finish in small balls or teardrop shapes (notably in the lowercase a, c, f, y), adding a traditional, slightly decorative note without becoming ornate. Numerals appear oldstyle with varying heights and extenders, contributing to a text-first, literary feel.
Well suited to editorial layouts, book typography, and traditional brand applications where a classic serif voice is desired. The weight and contrast help it stand out in headlines, subheads, and pull quotes, and the oldstyle-style numerals can complement long-form text and page numbers in literary or academic settings.
The overall tone is traditional and scholarly, with an authoritative presence suited to classic publishing aesthetics. It reads as serious and established, evoking the look of historical book types and editorial typography while staying clear and composed in continuous text.
Likely intended as a conventional, text-oriented serif that provides a familiar, authoritative reading experience while incorporating subtle historical detailing through bracketed serifs and ball-like terminals. The design aims to deliver strong typographic color and clear structure for publishing and editorial use.
In the sample text, the dense color and strong contrast create a punchy texture that favors larger text sizes and confident headings, while still maintaining recognizable, conventional letterforms. The combination of bracketed serifs and occasional ball terminals gives emphasis points that can add personality in titles and pull quotes.