Sans Normal Bobos 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida, 'Halifax' by Hoftype, 'Segoe UI' by Microsoft Corporation, 'Morandi' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Quebec Serial' by SoftMaker, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body copy, signage, presentations, branding, neutral, modern, clean, utilitarian, friendly, clarity, versatility, neutrality, readability, modernity, monoline, geometric, open apertures, high legibility, simple forms.
A clean sans serif with monoline strokes and a geometric backbone softened by rounded curves. Counters are generous and largely circular/elliptical, while joins and terminals stay straightforward, producing an even, steady rhythm. Uppercase forms read compact and stable with broad, simple shapes (notably the round O/Q and the open, balanced S), and the lowercase keeps clear, uncluttered silhouettes with distinct dots and simple bowls. Numerals follow the same plainspoken construction, with rounded forms for 0/8/9 and open, readable shapes that match the letter color.
Works well for interface copy, product text, and general-purpose editorial settings thanks to its steady color and open counters. It should also hold up in wayfinding and straightforward branding where a modern, unpretentious sans serif is desired.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its restrained shapes and consistent rhythm feel pragmatic and approachable, suitable for everyday interface and editorial use where the typography should stay out of the way.
Likely designed as a general-purpose workhorse sans: simple, geometric-leaning letterforms with softened curves to remain friendly while prioritizing legibility and a calm, consistent page texture.
Diacritics and punctuation aren’t shown, but the displayed glyphs emphasize open interiors and straightforward terminals, which supports readability at a range of sizes. The sample text suggests consistent spacing and a stable texture across mixed-case settings.