Sans Normal Amkev 14 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Massilia' by Blaze Type; 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype; 'Fact' by ParaType; and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, editorial, clean, modern, neutral, friendly, utilitarian, clarity, versatility, legibility, neutrality, modernity, rounded, open, crisp, even, geometric-leaning.
A clean sans with smooth, round bowls and straight-sided stems, built from simple geometric shapes. Strokes are even and consistent, with open apertures and clear counters that keep text readable at larger sizes. Terminals are mostly straight and blunt rather than tapered, and the overall rhythm is tidy and regular, with a slightly generous x-height that makes lowercase forms feel prominent. Numerals follow the same straightforward construction, with rounded curves and simple verticals that match the letterforms.
Works well for interface typography, dashboards, and product copy where clarity and a calm tone are priorities. It also suits signage and wayfinding at larger sizes thanks to open counters and uncomplicated shapes, and it can serve as a dependable choice for presentations and editorial layouts needing a clean, contemporary sans.
The overall tone is modern and neutral, projecting clarity more than personality. Rounded curves and open shapes add a mild friendliness, while the restrained construction keeps it professional and matter-of-fact.
The design appears intended as a general-purpose sans optimized for clear, no-nonsense communication. Its geometry and even texture suggest a focus on consistency and legibility across a wide range of everyday design contexts.
In the sample text, spacing and letterfit appear balanced, supporting continuous reading without calling attention to individual glyphs. The round forms and consistent stroke behavior give it a cohesive, system-like feel suited to contemporary interfaces and straightforward branding.