Sans Other Ifpu 7 is a very bold, narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, logos, signage, packaging, art deco, playful, retro, theatrical, quirky, vintage display, deco revival, attention grabbing, brand character, geometric, rounded corners, stencil-like, inset joins, soft terminals.
This typeface uses heavy, compact forms built from simplified geometric shapes with subtly rounded corners. Many joins appear as notched or inset connections, creating a faint stencil-like segmentation at arches, shoulders, and cross-strokes. Curves are broad and controlled, with oval counters and a consistent, blocky rhythm across the alphabet. Numerals and capitals read as sturdy display forms, while the lowercase keeps a similarly chunky construction with small counters and clipped terminals that reinforce the modular look.
Best suited to display applications such as posters, headlines, branding marks, and storefront-style signage where the bold silhouettes and Deco-leaning details can be appreciated. It can also work for packaging and short taglines that benefit from a vintage, attention-grabbing voice, but is less comfortable for extended small-size text.
The overall tone feels Art Deco–influenced and showy, with a playful eccentricity that suggests vintage signage and period display lettering. The notched connections add a crafted, theatrical flavor—less neutral than a typical grotesque, and more characterful and decorative. In longer phrases it reads energetic and quirky rather than purely functional.
The design appears intended to reinterpret geometric, early-20th-century display lettering with a modern, simplified construction and a repeating notched-join motif. Its emphasis is on distinctive silhouette and period flavor rather than typographic neutrality, prioritizing impact and recognizability in title settings.
Stroke endings tend to be flat and squared, but softened by rounded corners, and several letters feature distinctive inner cut-ins that create a consistent visual motif. The texture is dense, so spacing and word shapes become prominent; the font’s personality shows most clearly at larger sizes where the notches and counters stay open.